Events, news, and insights
The Penguin and Panda updates were two major updates to Google's search algorithm that aimed to improve the quality of search results by penalizing websites that engaged in spammy or low-quality practices.
Online shopping trends have seen significant changes in the last decade due to the advancements in technology, changes in consumer behavior, and the widespread availability of the internet.
Digital marketing involves collecting and analyzing a large amount of data. It can be overwhelming to make sense of the data, especially for those who are not familiar with analytics.
Fresh eyes can be extremely valuable in a marketing campaign. Here are some ways that fresh eyes can help:
Unfortunately, it is not uncommon for companies to forget about their customers. Here are some common ways this can happen
Effective communication is essential for marketing departments to function efficiently and achieve their goals.
Branding plays a crucial role in the success of any technology company. It is a critical component in establishing a company's identity, building customer loyalty, and increasing brand recognition.
Retargeting is an essential component of any digital marketing strategy as it allows businesses to reach potential customers who have previously visited their website or interacted with their brand.
Content quality and user experience are critical factors that can significantly impact the SEO positions of a website. Here's how they relate to SEO
Many small businesses fail in their sales and marketing efforts due to a variety of reasons. Here are some of the most common reasons why small businesses struggle with their sales and marketing:
The biggest thing you can waste your money on in online advertising is targeting the wrong audience.
Losing prospective customers on a website can be detrimental to any business.
Experience in marketing can play a significant role in the success of a digital marketing campaign.
Understanding your target audience is one of the most critical components of successful digital marketing.
In the world of digital marketing, conversion rates are a critical metric for measuring success.
Images and text work together to convey a message to your audience, and finding the right balance can make all the difference in how your website is perceived.
KPIs are essential to understanding how your website is performing and can help you make informed decisions about your digital strategy.
A conversion funnel, also known as a sales funnel, is a visual representation of the customer journey from awareness to conversion.
You would be surprised how you perhaps have not customised your experiences for each of them.
